If you are new to fundraising or are a fundraising professional looking to set up a successful fundraiser, learning how to plan a fundraising event that raises more for your mission can be a game-changer. Having hosted our fair share of fundraisers, the Pembroke Pines Country Club team knows a thing or two about hosting an impactful and effective event. Keep reading to get insider tips and insights on planning a successful fundraising event.
Understanding the Fundraiser Planning Steps
The basic fundraising event planning steps remain the same, regardless of whether you are a large non-profit with years’ worth of fundraising experience or a small organization just learning the ropes. Set goals, put together a budget, select the right theme, and promote your event.
Goal Setting
Knowing the purpose of your event and giving it a monetary value helps put your campaign in motion and set a realistic budget. A good goal can be as simple as raising more money than you did in previous events, increasing the number of new donors, or retaining more existing donors. If you are new to fundraising, using industry statistics can be a good starting point.
Budgeting
Budgeting allows you to meet your fundraising goals and avoid overspending. Create a solid budget that includes all the revenue sources (such as ticket sales, merchandise, sponsorships, and direct donations) and fixed and variable costs (such as venue rental, catering, entertainment, marketing, and staffing), while leaving room for contingencies. Calculating these costs lets you know how to price your tickets, the number you need to sell, and how much you need to mobilize in direct donations so you can meet your goals.
Theme Selection
Choosing a theme that appeals to your audience can greatly impact their level of engagement and how much they contribute. Know who your audience is, what appeals to them, what is currently popular, and how to tie everything together to align with your mission and fundraising goals. From masquerade balls to charity galas and golf tournaments, having a well-planned theme creates excitement and makes giving feel like a celebration and not an obligation.
Promotion
To wrap up your fundraising event planning, you need to plan how to attract more people to your event. Get the word out through your website, social media, email marketing, flyers, paid online and offline ads, word-of-mouth marketing, and any other marketing channel available to you. People can only give if they are aware of your event, so more visibility equals better chances of meeting your goals.
How Pembroke Pines Supports Fundraising Events
Learning how to plan a fundraising event and hosting it at Pembroke Pines is more than just finding a perfect space, complete with gorgeous views. We aim to enhance your fundraising event by providing:
- A range of event spaces with customizable layouts
- In-house catering with customizable menu options courtesy of our skilled chef and culinary team
- State-of-the-art audiovisual equipment
- Seamless golf tournament planning and coordination
- And more!
Our goal is to offer the personalized solutions you need to attain your fundraising goals, while creating a memorable experience that your guests will love. In the words of Darren, “Food is delicious, service is great…. This place was Amazing.”
Diane also says, “…. The attentive staff, delicious food, and perfect champagne toast made a difficult day much easier. The beautiful facility and impeccable service exceeded our expectations. I highly recommend Pembroke Pines to anyone seeking a venue that combines professionalism, quality, and warmth.”
And from Kelsie, “I cannot recommend this place enough! Everyone commented on how beautiful the location we had and how amazing the food was. It was really helpful having coordinators there that set up the room just how I asked….”
You could also join the list of our satisfied clients by hosting your next fundraiser event with us!
Tips for Maximizing Attendance and Donations
Use these tips if you want to know how to plan a fundraising event that meets your goals:
- Choose a unique and exciting theme that people will look forward to
- Consider offering VIP packages and group tickets to encourage attendees to bring more people
- Get the word out early so people have enough time to commit to the event
- Make giving easy by having multiple ways to donate
- Schedule post-event follow-ups to solicit feedback and follow up on the asks you made during the event
Most importantly, giving is easier if you let people know how their donation will make a difference by going toward a course they believe in.
Book Your Fundraising Event Space at Pembroke Pines
Ready to host a stress-free fundraiser that people will remember? Pembroke Pines’ versatile event spaces and our team of experienced event coordinators could be just what you need to make it happen. Use our contact form or call 603-210-1365 now to book your fundraiser event space with us.
Image credit: Sarah Ros / Shutterstock
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